Trump’s Tariffs to Impact Tequila Competitiveness: CRT

The imposition of a 25% tariff on Mexican products entering the U.S. will affect tequila’s competitiveness in its main market, according to the Tequila Regulatory Council (CRT). In 2024, Mexico exported 400.3 million liters of tequila, with 84% destined for the U.S.

Impact on the Tequila Industry

“Not only is the U.S. our biggest market, but it also serves as a hub for exports to other countries. With these tariffs, distributors will seek alternative export routes and new markets, but U.S. consumers will be the most affected,” said Ramón González, director of the CRT.

Strategies to Mitigate the Impact

The tequila industry is working on strategies to mitigate the impact and expand its global presence. Currently, tequila is protected as a designation of origin in 57 countries, and agreements are being pursued with Turkey, Taiwan, the United Arab Emirates, South Korea, and others.

“With these tariffs, distributors will seek alternative export routes and new markets, but U.S. consumers will be the most affected.” – Ramón González, Director of CRT

Related Articles

• The Future of Tequila in Global Markets
• How Trade Tariffs Affect Mexican Exports
• Mexico’s Role in the Global Beverage Industry

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